When analysing gluten free markets, the main question that people with celiac disease will ask is “what’s in it for me”? Having an understanding of markets such as Australia and America is fundamental to understanding how many more suppliers are likely to enter the market and so drive competition and choice. If you are celiac or a gluten free supplier, these are two words that you hold dear to your heart: choice and low price. To understand how close we are to a mature market (when maximum competition drives prices down) it is useful to compare several countries and communities within these.
This analysis is based on Google search terms (for the month of Dec 08) used in the gluten free market. As Google usually has a large market share in most countries and also has specific country domains, this provides a perfect baseline to compare gluten free markets across the world.
This article is set out in the following format:
Identification Of the Four Gluten Free Market Tiers
Introduction Comparison Of Communities By Their Market Tiers
The following are available in the full article on our website
FULL ANALYSIS PER COMMUNITY
Statistic Tables for each community
GFP MATRIX: Identification Of the Four Gluten Free Market Tiers
So far four market levels (TIERS) have been identified.
A fully matured gluten free market has not been reached yet due to the low diagnosis of celiac disease even in developed countries. So far, analysis has shown that the most developed gf markets are those in Australia, the US and Canada. Characteristics of the e-demand side of these are a high number of search terms and high search volumes.
Of the search terms used in tier 1 communities, they are typically dominated by generic gluten free terms where the first 2 to 3 terms represent over 55% of the top 50 searches. This is the case in Australia, US (English speaking) and Canada (English). It is speculated that in these countries there are a significant number of celiacs who have been diagnosed for a few years. They originally searched for information on the disease and diets required and now prefer to spend more time searching for generic gluten free terms. By doing so they have found that on the supply side of things products have been amassed in the one place. This means that by searching on generic terms they can easily find large gluten free sites that contain many gluten free products on which they can search internally for specific terms. While generic searches are large, searches on the celiac group are still the second highest and account for over 15% of the top 50 searches. Within this group two terms ‘celiac’ and ‘celiac disease’ typically account for over 85% of all searches.
The next level of market maturity (tier 2) is shown by communities like US Spanish speaking and Canadian French speaking communities. These communities are often smaller than the dominant communities (often English) in their countries but they have first world affluence available to them. They often have under 100 total search terms over a twelve month average. In this example, US Spanish has 17 search terms and Canadian French have 30. The relatively high level of affluence within these communities increases the individual’s chances of being diagnosed and pursuing a often more difficult and costly gluten free diet (as compared with tier 4 markets. These ‘second tier’ communities also have a high search proportion devoted to generic gluten free terms but there is also a higher proportion of searches (than found in tier 1 markets) devoted to finding information on celiac disease such as through celiac diet and/or wheat allergy searches.
The third market maturity (tier 3) is shown by communities such as Mexican English speaking (101 searches) and Brazilian English speaking (100 searches) communities. These communities are much smaller proportions of the country population than tier 2 markets. They are often much more affluent than the main population ethnicity (through education/ employment) or having come from more affluent countries such as America. They tend to not search so much for generic gluten free terms (less than 45%) but have an increase in searches for celiac diet searches and specific food groups. This pattern is indicative of newly diagnosed people (having access to good medical attention). The other main trait of this market is that it includes people who have had the disease for a while and are now seeking specialist gluten free products such as ‘gluten free restaurants’ or ‘desserts’ – rather than staple gluten free foods such as flour or breads.
The lowest developed market (tier 4) is reflected by searches in Mexico (Spanish Speaking) 24 total searches and Brazil (Portuguese speaking) 23 searches. The communities also tend to have very low searches per head of population and may not have access to good medical facilities – often a large rural population. These people have a relatively small proportion of generic searches and a much higher number of ‘wheat free’ and ‘celiac’ searches. While they also have higher search volumes for specialty gluten free foods, rather than bread searches (main specialty in refined markets) or desserts, they tend to search for even more fundamental food staples such as flour and oatmeal. Counter intuitively they also tend to search for cakes and cookies. This is not necessarily related to the countries affluence but is more likely a social phenomenon where providing good food spreads for parties and extended family gatherings account for a large part of their social interaction.
INTRODUCTION
Higher choice and lower prices will likely occur in tier 1 market countries as more celiacs are diagnosed and search for and buy more products. The development will reach maturity once the growth of the market goes through a point of inflexion in its growth and begins to plateau. Only long term monitoring of this demand can assess where that level of maturity approaches saturation.
The development of the market level definitions (tier structure) will be refined as more countries are analysed.
A practical application of this analysis for celiacs is to see what other celiacs are searching for and how developed the gluten free market is in their own countries. This article attempts to answer the question “what are the characteristics of a mature gluten free market”.
This research and analysis was undertaken to see if there is a correlation between gluten free search profiles of developed nations and how this may differ from countries in close proximity to the US.
A previous article on www.glutenfreepages.com.au showed a very strong correlation between gluten free search profiles of Australia and the US. In the article you are now reading, analysis was refined to include the affect of languages, internet usage, Google market share etc. Where countries use several languages, analysis was performed on English searches and the other local language.
This research was undertaken for the month of December 2008 Google search volumes for Gluten free products and uses monthly averages over a year in countries where search volatility is high and/or search volumes low. The analysis again shows a very strong correlation between the Australian and US Gluten free markets.
One of the first indictors or market maturity is considered to be the number of ‘gluten free’ related internet searches per ‘population divided by 100′. This takes into consideration that approximately 1 in 100 people (diagnosed and undiagnosed) may be celiac.
TABLE: A table showing the number of monthly searches per celiac for each community is shown in the full article.
The Adjusted GF Searches per month per celiac column takes into consideration internet usage, Google market share. The values are most accurate for the first three countries, ‘developed’ nations. These countries have a long established internet usage and Google was able to provide search terms up to its self imposed limit of 200 terms. The search values for Mexico and Brazil English speaking are likely to be inflated due to sparse information on the penetration of English language in these countries and Google’s translation abilities.
The most important concept in this research is the gluten free grouping profiles. As explained below, all gluten free terms were assigned to one of seven groups. The top 50 search terms were sorted into these groups and groups were analysed for number of terms, proportion of the top 50 and the specific terms within each group. While the following pages go into the details of each country a summary of the analysis is:
GRAPH: “Guten Free Product Search Term Group Proportions of TOP 50 terms” is shown in the full article.
Group Composition
The following shows some of the representative terms in each group.
Generic GF Product: This group of search terms all involve the word gluten and are generic in nature, such a gluten, gluten free, gluten free products, gluten free meals.
Gluten Diet: These are terms that are related to the specifics of gluten free diets such as: gluten free diets, celiac diet.
Gluten Free recipe: Terms such as gluten free recipes, gluten recipe, gluten free baking, wheat free baking
Celiac related: These are terms related to information on the disease such as: celiac disease, gluten intolerance, gluten allergies
Wheat free: Terms such as: wheat free, wheat gluten, wheat allergy
Locations: gluten free stores, gluten free shopping, gluten free restaurant
GF Specific Foods: gluten free bread, gluten free pizza, gluten free cakes, gluten free muffins
COMPARISON of Communities by their Market Tiers
Australia, US English, Canada English.
Australian, US English speaking and Canadian English groups had very similar profiles. Each country had the ‘generic gluten free’ group as its main group with the following volume proportions: AUS 65%, US Eng 64%, Canadian Eng 63%. In each case the same ‘gluten and gluten free’ generic terms rated as the top two overall searched terms by volume.
The celiac group was the second largest volume searched by all three countries: AUS (18%), US Eng (21%), Canada Eng (21%). Each category was dominated by over 85% by the terms ‘celiac’ and ‘celiac disease’. Dual spellings in Australia.
US Spanish, Canadian French
The graphs show that these communities are similar to the three above, at least in the proportion of the generic ‘gluten free products’ group.
One of the main things that affects the distribution profile of these communities is that US Spanish searches only comprised a total of 19 terms compared to US English that was capped by Google at 200. Per population of the American English V Spanish community, the English speaking community performed 4.2 times as many gluten free product searches as US Spanish speaking people on Google.
For the US Spanish community, the ‘celiac’ group was the highest volume proportion of any of the countries analysed. While the US and Australia searched for generic ‘celiac’ terms in this group the US Spanish search for ‘celiac allergies’. This suggests a possible different approach to the way each country views celiac disease.
Compared to the US English, these communities also have a stronger interest in wheat issues. While the US English searched for 3 terms in this group it only made up 4% of volumes. The US Spanish searched for only one term: ‘wheat intolerance’ and it made up 18% of total search volumes. These factors suggest the US Spanish searchers are new to celiac disease and the market is immature compared to the first three countries.
The Canadian French speaking community had a similar profile to Canadian English but a much higher interest in the ‘gluten diet’ group and slightly higher interest in GF specific foods. These terms are accounted for by them looking at the specifics of what they can eat, and specific foods of gluten free ‘oatmeal’ and ‘quinoa’. The higher interest in the diet group suggests that they are either more specialised in their searches than their English counterparts or are earlier in the disease diagnosis stage.
Mexican English / Brazilian English
In each community English is a very small minority of the population but is massively over represented in search volumes. As Google has country specific domains in each countries main language this statistic suggest that these English communities are more aware of gluten issues, are more affluent, and potentially represent a more mature search market.
There is a strong similarity between the Mexican English and Brazil English speaking group profiles. Both communities have a significantly reduced generic search focus but a similar increases in GF specific foods and Gluten Diet information. Quite a few of the English speaking people in these countries are believed to either be affluent locals or foreigners (ex pat US).
In the Mexican English speaking community, the highest searched group is ‘gf locations’ and the highest volume terms are related to gluten free restaurants. The second highest group ‘celiac’ is dominated by several equally search volume terms that use three and four word search strings. The third group ‘gf specific foods’ is dominated by searches for desserts. This suggests a split in focus between people newly diagnosed and those who are affluent enough to regularly search for gluten free restaurants and desserts.
In the ‘Brazil English’ community there was an even stronger fascination with gluten free desserts taking up three individual search terms – the first two accounting for 9% of all searches. Coelaic (UK spelling) was the second most searched group and it contained only one term which accounted for 24% of search volumes. The highest specific food searches were for cakes and muffins, whereas in US English and Australia top specific searches were for breads.
Mexican Spanish, Brazil Portuguese.
The profiles for these communities were the most unlike the US English and Australian. The table at the beginning of this article also shows that in raw terms they had one tenth the searches per head.
Mexican Spanish differs from market 1 profiles as much by its large reduction in generic searches as its large increase in searches on wheat issues. In fact three of the top ‘wheat free’ searches accounted for 44% of top 50 volumes. This suggests a community in early stages of diagnosis and discovery. The two highest specific gf food searches were for ‘oatmeal’ and ‘flour’. These non luxury items, low search volumes and focus on wheat free issues suggests a non affluent community searching for fixes to staple food groups.
Brazil Portuguese has a very large population but low search volumes. In fact it has nine times the population of Australia, but less than half the searches on gluten free products. While generic gluten searches were the main search group at 44% (20% less than US and AUS), its first two terms were still the same generic terms. Of most interest is that this community has the highest specific food group volume proportion of all countries. And rather than an interest in food staples, they focus on gluten free cakes (18% of top 50 searches), and cookies 10%. They also search for gluten free flour (3%) and oatmeal (2%).
With the third highest group being ‘wheat free’ and gluten allergies Brazil’s market resembles the split shown in Mexico (English) between learning about celiac disease and enjoying treats. However rather than searching on restaurants, the Brazilian Portuguese interest in cakes may be seen as a cultural choice (socialising and providing family spreads) rather than an opulent choice.
GRAPH: A graph on our website shows the relationship between a tier 1 community (place that is nearing market maturity) AND a high proportion that its top two searches take up of the top 50 searches AND a high number of searches per (population / 100).
MORE INFORMATION:
The development of the GFP MATRIX and market level definitions (tier structure) will be refined as more countries are analysed. The above information is a summary of the full article that can be found at www.glutenfreepages.com.au To find this article, look under the menu tab ‘Articles’, then ‘GFP Original articles’. The full report analyses each community in detail and shows graphs and statistic tables associated with each community.
Original career in electronic engineering morphed into Corporate Marketing via MBA in 1998. In the Last few years I have had a strong interest in e-marketing and website optimisation. My strongest desire is to be working in the sustainability industry which causes large reductions in greenhouse gases. Save the planet, save the animals, save the people …
Introduction
The Food MarketWatch contains the latest news, analysis and opinion, covering all the month’s major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from November 15 – December 14 2009.
Scope
*Geographic coverage: global
*Category coverage: food
Highlights
Food MarketWatch provides monthly insight into the key events in the food industry
Reasons to Purchase
*Gain monthly insight into the key events across the food industry
*Learn more about the news, analysis and opinions of your industry
Table of Contents :
VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 2
News in Brief 2
NEW PRODUCTS REVIEW 4
Sweet and savory flavors create a harmonious mix 4
Yogurt: top flavors in new products 7
New food launches by category, August to October 2009: sauces are cooking with gas 8
Product claims: new food launches, August to October 2009 9
FEATURE ANALYSIS 10
Shell and Waitrose: the beginning of the end for oil-company-branded shops? 10
INDUSTRY COMMENT 12
McDonald’s: US sales dampen overall growth 12
McDonald’s: promoting value in a recession 13
Marks & Spencer: new chief executive at last 14
NEWS 15
Headlines 15
Young’s launches new Flipper Dippers 15
Tesco teams with DreamWorks studio 15
Sainsbury’s H1 profit up 15
China Nutrifruit Q2 net income rises 27% 15
Yanglin Soybean reports net loss in Q3 15
Asda Q3 like-for-like sales up 15
Tesco announces pre-Christmas offers 16
Solae introduces new soy nugget 16
Viterra opens new office in Geneva 16
High Liner Foods Q3 net income down 16
Dunkin’ Donuts signs agreement for 15 restaurants in Louisville 16
ConAgra Foods recalls limited number of 15 ounce tubs of Blue Bonnet Spread 16
Hooters to open new location in Brookfield, Wisconsin 16
Noodles & Company to open new restaurant in Lawrence, Kansas 17
AFC Enterprises Q3 net income down 17
BRF Brasil Foods reports net income in Q3 17
Pizza Patron signs multi-year contract extension with the AAC 17
Nature’s Pride introduces new line of breads 17
Waitrose opens new store in Glasgow, Scotland 17
Burger King sued by franchise owners over $1 double cheese burger promotion 17
Tesco forms joint ventures to develop shopping malls in China 18
FieldFresh’s Hosur plant to begin production in 2010 18
Wrigley introduces premium chewing gum brand in Romania 18
Greggs looks to acquire about 100 First Quench stores 18
Fresh & Easy to open four stores in Fresno, California 18
Bristol-Myers announces split-off of Mead Johnson Nutrition Company 18
Homann Feinkost to acquire German and Polish business of Uniq 18
Yanglin Soybean reports net loss in Q3 19
Kellogg’s introduces All-Bran recipes 19
China Nutrifruit Group Q2 net income up 27% 19
NPC International Q3 net income up 19
American Dairy Q3 net income down 19
PanGenex and BulovaTech Labs form partnership 19
Real Mex Restaurants Q3 net loss up 19
Healthy Fast Food announces new appointment 20
Nate ‘n Al opens new restaurant in Thousand Oaks, California 20
UFCW Local 99, Safeway and Kroger reach tentative settlement 20
High Liner Foods appoints new corporate director of sustainability 20
Jack in the Box announces management changes 20
NexCen Brands Q3 net loss down 20
Lifeway Foods Q3 net income up 60% 21
Cranswick appoints new non executive director 21
Arla Foods to invest in fresh milk dairy near London 21
DHL signs third party logistics warehouse contract with Lindt 21
Tassimo and Starbucks launch new beverages 21
Tootie Pie October sales up 15% 21
Sbarro Q3 net loss increases 21
Emerald Dairy Q3 net income up 22
Pizza Inn opens new restaurant in Houston, Texas 22
PureCircle announces Nestle collaboration in Malaysia 22
Robert Wiseman Dairies reports profit in H1 22
Elavon enters into five-year agreement with Hard Rock 22
Marble Slab Creamery redesigns website 22
NBPOL announces new board appointment 22
Cranswick H1 profit increases 23
Co-op recalls three Indian cooking sauces 23
Ruchi Soya to amalgamate Mac Oil Palm 23
Greencore receives offers for malt business 23
Snacks on Racks recalls Gourmet Snacks Pack product line 23
Uniq to dispose Dutch business units 23
Chipotle Mexican Grill finalizes location to open first London restaurant 24
Brazil Fast Food Q3 earnings up 24
Smart Balance signs global agreement with Best Life 24
Arby’s Restaurant Group expands network with McLane in Texas market 24
Noodles & Company to open new restaurant in Wisconsin 24
Lidl opens new supermarket in Sunderland, UK 24
Waitrose selects Infosys to develop new web platform 24
Marks & Spencer appoints new CEO 25
Milk Link H1 pre tax profit increases 25
McCormick & Schmick’s Seafood Restaurants appoints new CFO 25
Nestle Waters places follow-on purchase orders to implement ID Systems’s VMS 25
NXT Nutritionals adds Hannaford Bros as distributor in New England and Florida 25
SunOpta completes construction of natural and organic sesame hulling plant 25
Pizza Patron October same store sales up 26
Mimis Cafe opens new location in Frederick, Maryland 26
Papa Bello acquires Kebab Cafe 26
Nestle Professional to acquire Vitality Foodservice 26
Imperial Sugar announces JV to build cane sugar refinery in Louisiana 26
Chattanooga Bakery introduces MoonPie Crunch Mint 26
Tyson Foods names new president and CEO 26
MaggieMoo’s introduces new holiday ice cream cake and cupcakes 27
Canyons to introduce new CampFIRE Burger 27
Morrison Supermarkets 13-week like-for-like sales up 27
Celestial Delights USA appoints new board member 27
Five US and Canadian restaurant chains partner to target new markets 27
Dole Food Q3 net loss increases 27
Arabian Food Supplies opens new Mexican restaurant in Jeddah 27
JM Smucker Q2 net income surges 28
Flowers Foods names new president 28
Giant Food alerts customers to voluntary recall by Unilever 28
Stop & Shop alerts customers to voluntary recall by Unilever 28
Fresh & Easy announces voluntary recall of Pumpkin Cheesecake Pies 28
Hardee’s launches new burger 28
Tyson Foods reports net loss in Q4 29
Unilever US recalls certain Shedd’s Country Crock chilled side-dish products 29
Sara Lee to close manufacturing facility in Greenville County, South Carolina 29
Outback Steakhouse opens new branch in Riyadh 29
Kraft Foods Romania halts production at factory in Brasov, Romania 29
Nestle Australia to discontinue production of Polly Waffle 29
Brinker International announces new appointment 29
Flowers Foods elects new board member 30
Nestle announces executive management changes 30
LongHorn Steakhouse opens first location in Monroe, Louisiana 30
Arla Foods acquires Fonterra’s stake in UK joint venture 30
Kona Grill announces resignation of COO 30
McCain Foods sells ingredients manufacturing business to Sinkung 30
Service Smoked Fish recalls Smoked Nova Salmon 30
Tesco withdraws two batches of wholegrain brown rice 31
GlaxoSmithKline Consumer Healthcare pilots Horlicks Asha in Andhra Pradesh 31
McLane Foodservice appoints new vice president of business development 31
Kroger to sell NXT Nutritionals’s SUSTA natural sweetener 31
Cracker Barrel Old Country Store Q1 net income up 40% 31
Campbell Soup Company Q1 earnings up 31
Greencore to dispose bottled water business to Highland Spring 32
Waitrose opens new branch in Clerkenwell 32
Hormel Foods Q4 net earnings increase 53% 32
CKE opens new Hardee’s restaurant in Lahore, Pakistan 32
Aldi opens new warehouse and distribution center in New South Wales, Australia 32
Sara Lee announces departure of IT head 32
Aldi UK announces departure of managing director 32
Caffe Nero announces expansion plans 33
Innovative Food Holdings reports sales of $745,000 for October 33
HJ Heinz Q2 profit decreases 33
Benihana slips to loss in Q2 33
American Italian Pasta Company annual net income increases 33
Isla Nena to sell Prime Star’s seafood in Caribbean market 33
gategroup completes contract renewals with Delta Air Lines 34
CKE Restaurants to offer vitaminwater at all Carl’s Jr locations 34
Unilever completes sale of interest in JohnsonDiversey 34
Heathrow partners with MQS to produce antioxidant fruit bars 34
Timco Worldwide recalls limited number of large seedless watermelons 34
Milk Link rolls out new Tickler package 34
Pizza Fusion opens new franchise in Saudi Arabia 34
Danone Waters of America names president and general manager 35
Wimm-Bill-Dann Foods Q3 net income rises 43% 35
Vita Food Products recalls Elf branded herring in sour cream product 35
Sainsbury’s receives approval to build new store in Slough, UK 35
Booost Trading launches new organic fruit juice brand 35
Waitrose acquires five shops from The Co-operative Group 35
Brewberrys Hospitality announces expansion plans in India 35
PZ Cussons names new chairman-elect 36
Bakkavor Group Q3 sales up 36
Canyon Creek Food Company Q1 net loss increases 36
Total Produce to acquire assets and trade of Utopia UK 36
Starbucks plans to enter Hungarian market 36
Aldi opens Strongsville location 36
Lidl plans to open supermarket in Dubai 36
Lidl to open Westhoughton store 37
Hilton Food signs supply agreement with Coop Danmark 37
Krispy Kreme awards development rights to Hot Glazed Enchantment 37
Jake’s Finer Foods redesigns website 37
The Big Popper unveils new website 37
Taco Del Mar appoints new chief marketing officer 37
Play Beverages enters into three new distribution agreements in California 37
Tazo Tea introduces new line of teas 38
Hershey’s introduces new chocolate 38
Papa Bello appoints new vice president for sales and marketing 38
SunOpta signs strategic alliance with Specialized Protein Products 38
Starbucks announces new appointment 38
McDonald’s COO retires 38
YoCream 2009 sales up 18% 38
China Marine Food Group to acquire Xianghe Food Science and Technology 39
Unilever considers sale of Italian frozen foods business 39
Gate Gourmet expands partnership with Cremonini 39
Smashburger to open new restaurant in Montclair, New Jersey 39
Weetabix outsources warehousing and transport operations to TDG 39
United Biscuits to enter Indian market 39
Home Delivery Network sings contract with Asda 39
Iceland Frozen Foods acquires 70 Volvo FM artics 40
Del Monte Foods Q2 net income increases 40
Unilever recalls Slim-Fast ready-to-drink products 40
Agropur’s subsidiary acquires Green Meadows Foods 40
Golden Dragon Holdings expand sales force in Beijing, China 40
Prime Star Group names new COO 40
Safeway recalls ground beef in Arizona and New Mexico 40
Tyson Foods makes senior management changes 41
Performance Food Group announces acquisition of Somerset Food Service 41
Burger King opens new restaurant in Beijing 41
Stop & Shop alerts customers to voluntary recall by Del Monte 41
Yogi announces introduction of Yogi Granola Crisps 41
Tropical Foods launches new line of Dipping Chocolates 41
Carrabba’s Italian Grill introduces new dessert 41
Archer Daniels Midland receives $25 million grant to develop biofuels 42
Lees Foods reaches settlement with former shareholders of Patisserie UK 42
Grupo Nacional de Chocolates selects BNY Mellon as depositary bank 42
Snax In Pax recalls Caramel Corn and Caramel Puff Products 42
Morrisons announces management changes 42
Nestle India to acquire healthcare nutrition business of Speciality Foods India 42
Wockhardt seeks approval to sell nutrition division to Abbott 42
Giant Food recalls Del Monte’s College Inn No MSG Chicken Broth 43
Church’s Chicken appoints new CEO 43
Krispy Kreme Q3 net loss down 43
Rodobo International names new two directors 43
CKE Restaurants Q3 net income up 43
Imperial Sugar Q4 net loss narrows 43
Sanderson Farms reports net income in Q4 44
McDonald’s November comparable sales increase 44
Zhongpin to open new chilled and frozen pork plant in Tianjin 44
Kellogg names new CFO 44
Extreme Brandz names brand vice president for Mucho Burrito 44
Golden Dragon expands distribution channels by 150 locations 44
Smithfield Foods reports net loss in Q2 44
CKE Restaurants selects SAP BusinessObjects application 45
Shane’s Rib Shack expands into South Georgia and South Carolina 45
US bankruptcy court confirms Pilgrim’s Pride plan of reorganization 45
Golden Dragon Holdings partners with Beijing Xingzhen Shi Pin Jing Xiao Bu 45
Unilever to close manufacturing plant in City of Industry, California 45
Fresh Harvest Products expands to 69 new stores in Midwest region 45
Yayi International engages Trout & Partners to refine marketing strategy 46
Yuhe International appoints new auditor 46
FrieslandCampina to reorganize production 46
COMPANY SPOTLIGHT: TESCO 47
Tesco: Clubcard and Finest are key weapons in the fight for Christmas share 47
Business Description 48
SWOT Analysis 49
Strengths 49
Weaknesses 50
Opportunities 50
Threats 51
APPENDIX 52
Further reading 52
Index 54
About MarketWatches 55
Editors 55
Ask the analyst 55
consulting 55
Disclaimer 55
List of Tables
Table 1: Top claims in new global food launches, August to October 2009, compared to the same period of the year before 9
Table 2: Key Facts 48
Table 3: SWOT Analysis 49
List of Figures
Figure 1: South Caernarfon Creameries Christmas Cake Cheese 5
Figure 2: Kashi Frozen All Natural Original Crust Pizza Caribbean Carnival 5
Figure 3: Vosges Haut Chocolat Pancake Mix – Mo’s Bacon Chocolate Chip 5
Figure 4: Mevgal Yolive – Magermilchjoghhurt mit Olivenoel,Magermilchjoghhurt mit Olivenoel, Oliven und Knusprigen Brotstueckchen 6
Figure 5: Disney Stegemand Knakworst Verse Knakworstjes 6
Figure 6: Simpkins Sugar Free Mints – After Beer, Cute & Kissable 6
Figure 7: Yogurt: top flavors in new products 7
Figure 8: Leading global food launches by category, August to October 2008 and 2009 8
For more information, please visit :
www.aarkstore.com/reports/MarketWatch-Food-January-2010-37711.html
The Food MarketWatch contains the latest news, analysis and opinion, covering all the month’s major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from November 15 – December 14 2009.
Introduction
The Food MarketWatch contains the latest news, analysis and opinion, covering all the month’s major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from November 15 – December 14 2009.
Scope
*Geographic coverage: global
*Category coverage: food
Highlights
Food MarketWatch provides monthly insight into the key events in the food industry
Reasons to Purchase
*Gain monthly insight into the key events across the food industry
*Learn more about the news, analysis and opinions of your industry
Table of Contents :
VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 2
News in Brief 2
NEW PRODUCTS REVIEW 4
Sweet and savory flavors create a harmonious mix 4
Yogurt: top flavors in new products 7
New food launches by category, August to October 2009: sauces are cooking with gas 8
Product claims: new food launches, August to October 2009 9
FEATURE ANALYSIS 10
Shell and Waitrose: the beginning of the end for oil-company-branded shops? 10
INDUSTRY COMMENT 12
McDonald’s: US sales dampen overall growth 12
McDonald’s: promoting value in a recession 13
Marks & Spencer: new chief executive at last 14
NEWS 15
Headlines 15
Young’s launches new Flipper Dippers 15
Tesco teams with DreamWorks studio 15
Sainsbury’s H1 profit up 15
China Nutrifruit Q2 net income rises 27% 15
Yanglin Soybean reports net loss in Q3 15
Asda Q3 like-for-like sales up 15
Tesco announces pre-Christmas offers 16
Solae introduces new soy nugget 16
Viterra opens new office in Geneva 16
High Liner Foods Q3 net income down 16
Dunkin’ Donuts signs agreement for 15 restaurants in Louisville 16
ConAgra Foods recalls limited number of 15 ounce tubs of Blue Bonnet Spread 16
Hooters to open new location in Brookfield, Wisconsin 16
Noodles & Company to open new restaurant in Lawrence, Kansas 17
AFC Enterprises Q3 net income down 17
BRF Brasil Foods reports net income in Q3 17
Pizza Patron signs multi-year contract extension with the AAC 17
Nature’s Pride introduces new line of breads 17
Waitrose opens new store in Glasgow, Scotland 17
Burger King sued by franchise owners over $1 double cheese burger promotion 17
Tesco forms joint ventures to develop shopping malls in China 18
FieldFresh’s Hosur plant to begin production in 2010 18
Wrigley introduces premium chewing gum brand in Romania 18
Greggs looks to acquire about 100 First Quench stores 18
Fresh & Easy to open four stores in Fresno, California 18
Bristol-Myers announces split-off of Mead Johnson Nutrition Company 18
Homann Feinkost to acquire German and Polish business of Uniq 18
Yanglin Soybean reports net loss in Q3 19
Kellogg’s introduces All-Bran recipes 19
China Nutrifruit Group Q2 net income up 27% 19
NPC International Q3 net income up 19
American Dairy Q3 net income down 19
PanGenex and BulovaTech Labs form partnership 19
Real Mex Restaurants Q3 net loss up 19
Healthy Fast Food announces new appointment 20
Nate ‘n Al opens new restaurant in Thousand Oaks, California 20
UFCW Local 99, Safeway and Kroger reach tentative settlement 20
High Liner Foods appoints new corporate director of sustainability 20
Jack in the Box announces management changes 20
NexCen Brands Q3 net loss down 20
Lifeway Foods Q3 net income up 60% 21
Cranswick appoints new non executive director 21
Arla Foods to invest in fresh milk dairy near London 21
DHL signs third party logistics warehouse contract with Lindt 21
Tassimo and Starbucks launch new beverages 21
Tootie Pie October sales up 15% 21
Sbarro Q3 net loss increases 21
Emerald Dairy Q3 net income up 22
Pizza Inn opens new restaurant in Houston, Texas 22
PureCircle announces Nestle collaboration in Malaysia 22
Robert Wiseman Dairies reports profit in H1 22
Elavon enters into five-year agreement with Hard Rock 22
Marble Slab Creamery redesigns website 22
NBPOL announces new board appointment 22
Cranswick H1 profit increases 23
Co-op recalls three Indian cooking sauces 23
Ruchi Soya to amalgamate Mac Oil Palm 23
Greencore receives offers for malt business 23
Snacks on Racks recalls Gourmet Snacks Pack product line 23
Uniq to dispose Dutch business units 23
Chipotle Mexican Grill finalizes location to open first London restaurant 24
Brazil Fast Food Q3 earnings up 24
Smart Balance signs global agreement with Best Life 24
Arby’s Restaurant Group expands network with McLane in Texas market 24
Noodles & Company to open new restaurant in Wisconsin 24
Lidl opens new supermarket in Sunderland, UK 24
Waitrose selects Infosys to develop new web platform 24
Marks & Spencer appoints new CEO 25
Milk Link H1 pre tax profit increases 25
McCormick & Schmick’s Seafood Restaurants appoints new CFO 25
Nestle Waters places follow-on purchase orders to implement ID Systems’s VMS 25
NXT Nutritionals adds Hannaford Bros as distributor in New England and Florida 25
SunOpta completes construction of natural and organic sesame hulling plant 25
Pizza Patron October same store sales up 26
Mimis Cafe opens new location in Frederick, Maryland 26
Papa Bello acquires Kebab Cafe 26
Nestle Professional to acquire Vitality Foodservice 26
Imperial Sugar announces JV to build cane sugar refinery in Louisiana 26
Chattanooga Bakery introduces MoonPie Crunch Mint 26
Tyson Foods names new president and CEO 26
MaggieMoo’s introduces new holiday ice cream cake and cupcakes 27
Canyons to introduce new CampFIRE Burger 27
Morrison Supermarkets 13-week like-for-like sales up 27
Celestial Delights USA appoints new board member 27
Five US and Canadian restaurant chains partner to target new markets 27
Dole Food Q3 net loss increases 27
Arabian Food Supplies opens new Mexican restaurant in Jeddah 27
JM Smucker Q2 net income surges 28
Flowers Foods names new president 28
Giant Food alerts customers to voluntary recall by Unilever 28
Stop & Shop alerts customers to voluntary recall by Unilever 28
Fresh & Easy announces voluntary recall of Pumpkin Cheesecake Pies 28
Hardee’s launches new burger 28
Tyson Foods reports net loss in Q4 29
Unilever US recalls certain Shedd’s Country Crock chilled side-dish products 29
Sara Lee to close manufacturing facility in Greenville County, South Carolina 29
Outback Steakhouse opens new branch in Riyadh 29
Kraft Foods Romania halts production at factory in Brasov, Romania 29
Nestle Australia to discontinue production of Polly Waffle 29
Brinker International announces new appointment 29
Flowers Foods elects new board member 30
Nestle announces executive management changes 30
LongHorn Steakhouse opens first location in Monroe, Louisiana 30
Arla Foods acquires Fonterra’s stake in UK joint venture 30
Kona Grill announces resignation of COO 30
McCain Foods sells ingredients manufacturing business to Sinkung 30
Service Smoked Fish recalls Smoked Nova Salmon 30
Tesco withdraws two batches of wholegrain brown rice 31
GlaxoSmithKline Consumer Healthcare pilots Horlicks Asha in Andhra Pradesh 31
McLane Foodservice appoints new vice president of business development 31
Kroger to sell NXT Nutritionals’s SUSTA natural sweetener 31
Cracker Barrel Old Country Store Q1 net income up 40% 31
Campbell Soup Company Q1 earnings up 31
Greencore to dispose bottled water business to Highland Spring 32
Waitrose opens new branch in Clerkenwell 32
Hormel Foods Q4 net earnings increase 53% 32
CKE opens new Hardee’s restaurant in Lahore, Pakistan 32
Aldi opens new warehouse and distribution center in New South Wales, Australia 32
Sara Lee announces departure of IT head 32
Aldi UK announces departure of managing director 32
Caffe Nero announces expansion plans 33
Innovative Food Holdings reports sales of $745,000 for October 33
HJ Heinz Q2 profit decreases 33
Benihana slips to loss in Q2 33
American Italian Pasta Company annual net income increases 33
Isla Nena to sell Prime Star’s seafood in Caribbean market 33
gategroup completes contract renewals with Delta Air Lines 34
CKE Restaurants to offer vitaminwater at all Carl’s Jr locations 34
Unilever completes sale of interest in JohnsonDiversey 34
Heathrow partners with MQS to produce antioxidant fruit bars 34
Timco Worldwide recalls limited number of large seedless watermelons 34
Milk Link rolls out new Tickler package 34
Pizza Fusion opens new franchise in Saudi Arabia 34
Danone Waters of America names president and general manager 35
Wimm-Bill-Dann Foods Q3 net income rises 43% 35
Vita Food Products recalls Elf branded herring in sour cream product 35
Sainsbury’s receives approval to build new store in Slough, UK 35
Booost Trading launches new organic fruit juice brand 35
Waitrose acquires five shops from The Co-operative Group 35
Brewberrys Hospitality announces expansion plans in India 35
PZ Cussons names new chairman-elect 36
Bakkavor Group Q3 sales up 36
Canyon Creek Food Company Q1 net loss increases 36
Total Produce to acquire assets and trade of Utopia UK 36
Starbucks plans to enter Hungarian market 36
Aldi opens Strongsville location 36
Lidl plans to open supermarket in Dubai 36
Lidl to open Westhoughton store 37
Hilton Food signs supply agreement with Coop Danmark 37
Krispy Kreme awards development rights to Hot Glazed Enchantment 37
Jake’s Finer Foods redesigns website 37
The Big Popper unveils new website 37
Taco Del Mar appoints new chief marketing officer 37
Play Beverages enters into three new distribution agreements in California 37
Tazo Tea introduces new line of teas 38
Hershey’s introduces new chocolate 38
Papa Bello appoints new vice president for sales and marketing 38
SunOpta signs strategic alliance with Specialized Protein Products 38
Starbucks announces new appointment 38
McDonald’s COO retires 38
YoCream 2009 sales up 18% 38
China Marine Food Group to acquire Xianghe Food Science and Technology 39
Unilever considers sale of Italian frozen foods business 39
Gate Gourmet expands partnership with Cremonini 39
Smashburger to open new restaurant in Montclair, New Jersey 39
Weetabix outsources warehousing and transport operations to TDG 39
United Biscuits to enter Indian market 39
Home Delivery Network sings contract with Asda 39
Iceland Frozen Foods acquires 70 Volvo FM artics 40
Del Monte Foods Q2 net income increases 40
Unilever recalls Slim-Fast ready-to-drink products 40
Agropur’s subsidiary acquires Green Meadows Foods 40
Golden Dragon Holdings expand sales force in Beijing, China 40
Prime Star Group names new COO 40
Safeway recalls ground beef in Arizona and New Mexico 40
Tyson Foods makes senior management changes 41
Performance Food Group announces acquisition of Somerset Food Service 41
Burger King opens new restaurant in Beijing 41
Stop & Shop alerts customers to voluntary recall by Del Monte 41
Yogi announces introduction of Yogi Granola Crisps 41
Tropical Foods launches new line of Dipping Chocolates 41
Carrabba’s Italian Grill introduces new dessert 41
Archer Daniels Midland receives $25 million grant to develop biofuels 42
Lees Foods reaches settlement with former shareholders of Patisserie UK 42
Grupo Nacional de Chocolates selects BNY Mellon as depositary bank 42
Snax In Pax recalls Caramel Corn and Caramel Puff Products 42
Morrisons announces management changes 42
Nestle India to acquire healthcare nutrition business of Speciality Foods India 42
Wockhardt seeks approval to sell nutrition division to Abbott 42
Giant Food recalls Del Monte’s College Inn No MSG Chicken Broth 43
Church’s Chicken appoints new CEO 43
Krispy Kreme Q3 net loss down 43
Rodobo International names new two directors 43
CKE Restaurants Q3 net income up 43
Imperial Sugar Q4 net loss narrows 43
Sanderson Farms reports net income in Q4 44
McDonald’s November comparable sales increase 44
Zhongpin to open new chilled and frozen pork plant in Tianjin 44
Kellogg names new CFO 44
Extreme Brandz names brand vice president for Mucho Burrito 44
Golden Dragon expands distribution channels by 150 locations 44
Smithfield Foods reports net loss in Q2 44
CKE Restaurants selects SAP BusinessObjects application 45
Shane’s Rib Shack expands into South Georgia and South Carolina 45
US bankruptcy court confirms Pilgrim’s Pride plan of reorganization 45
Golden Dragon Holdings partners with Beijing Xingzhen Shi Pin Jing Xiao Bu 45
Unilever to close manufacturing plant in City of Industry, California 45
Fresh Harvest Products expands to 69 new stores in Midwest region 45
Yayi International engages Trout & Partners to refine marketing strategy 46
Yuhe International appoints new auditor 46
FrieslandCampina to reorganize production 46
COMPANY SPOTLIGHT: TESCO 47
Tesco: Clubcard and Finest are key weapons in the fight for Christmas share 47
Business Description 48
SWOT Analysis 49
Strengths 49
Weaknesses 50
Opportunities 50
Threats 51
APPENDIX 52
Further reading 52
Index 54
About MarketWatches 55
Editors 55
Ask the analyst 55
consulting 55
Disclaimer 55
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